Social Media Reels

Client: B.L.A.C.K. Negro League Apparel

Brief: Create a Reel to highlight B.L.A.C.K.’s pop up at the Detroit Jazz Festival

First time Hiking?

Brief: Call out new winter active and casual inventory.

Metrics: 6,664 Plays, 3,690 accounts reached, 26 shares, 163 likes

Brief: Advertise new markdowns for footwear

Metrics: 2,998 Plays, 2,609 accounts reached, 10 shares, 85 likes

Brief: Increase brand awareness using “of course” trend.

Metrics: 10k Plays, 6,397accounts reached (56.9% non-followers), 40 shares, 411 likes

Brief: Launch a campaign to highlight staff and make the team more familiar.

Metrics: 2,675 Plays, 1,632 accounts reached (93.7% followers), 2 shares, 137 likes

Brief : ADvertise travel and hiking inventory.

Metrics: 14.2k Plays, 10,284 accounts reached, 19 shares, 106 likes

Brief: Advertise Lake Lansing Team Relay, the annual community run event, to encourage signup.

Metrics: 1,698 Plays, 1,061 accounts reached (21.3% non-followers),

2 shares, 50 likes

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